Our summer TV season has kicked off! One of the things we do here at Mastermind is come up with a list of our favourite summer toys each year, which we then release to the press. We generally get a lot of interest from different media outlets because we always bring a TON of fun toys wherever we go. We’ve just prepared our hot toy press release for 2009 (see it here) and we’ve already got some great TV appearances lined up!

One of the big ones is Breakfast Television (BT), a morning show here in our home city of Toronto. The show has a really wide audience and it’s a great format for us to show our toys! Our head buyer, Jon Levy (he’s also one of the owners of Mastermind Toys) goes on the show and plays with a bunch of different toys with the hosts. Very fun.

Even more fun is coming up with what we’re going to bring on the show! We go through our hot toy list, and all of the different summer-themed toys that we carry, to come up with a selection of toys that would be fun to play with on TV. Obviously, we try to pick toys that are a little “flashy” too; hey, they’ve got to look good on the big screen. And for us “flashy” means “flying;” oh yes, tune in to BT this Monday to see some very fun flying toys!

We have our selection all ready to go, and we’ll pile it all into a van and leave for the studio at about 5:30 this coming Monday morning (May 11 2009). BT is live on the air from 6AM-9AM… watch for Mastermind!

Here’s some snaps of us getting our toys ready. What a fun job.

---- Ryan the Toy Buyer