Hooooooooraaaaaaaaaaayyyyy!

Our 2009 Gift Guide has finally arrived!

There are nearly 400 great toys and books in this gift guide, and these are chosen from the nearly 10,000 that we carry in-store and on MastermindToys.com. So as you can imagine, this is the best of the best!

We pride ourselves more than anything on our toy selection, and this is the ultimate expression of that pride! Jon Levy, one of the owners and head buyers for Mastermind, describes showing the gift guide to someone as if he was "leading them through his house"... it's such an expression of who we are, and we feel so much pride, that you just want people to see it and love it!

The guide is really meant to be used as a road map of our store; it outlines the key areas, and gives you the absolute highlights! Whether you know exactly where to start with your shopping, or feel completely helpless and have no idea where to start, this guide is sure to give you a quick injection of fantastic ideas to get you rolling!

You'll also discover that we have a pretty unique philosophy on toys; toys are often based off of what is flashiest, what makes a great TV advertisement, what has been scientifically designed to be as educational as possible, or what is simplest to make. At Mastermind, our philosophy is pretty simple: the toys have to be good. A good toy is fun, has great value (educational value, play value, and price value), and is excellent quality. You know a good toy when you see one!

So enjoy our 2009 Gift Guide and we hope that it helps you with EVERYONE on your list!